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PHILIPS
STRAIGHT HAIR
STRAIGHT AWAY

OVERVIEW
WHAT WE DID

We launched a campaign for Philips' hair straightener series across Turkey the Middle East, and Africa. Featuring the slogan "Straight Hair, Straight Away," this campaign reflects the brand's vibrant and playful spirit. By emphasizing Philips' cutting-edge technology and innovative design, it targets individuals looking for flawless hair in an instant.

Communication Strategy

Creative Concept

Film Production

Digital Experience

Social Media

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